VUXX / Brand asset kit / v1.0 / October 2026

CORE IDEA
Technical training line. Built heavy. Cut technical.
A heavy italic wordmark, an angular V and one coral accent. Every piece
commits to one volume: a subtle V, or the full wordmark.

IDENTITY FILES
vuxx-symbol-[black|bone|coral].svg / .png
vuxx-symbol-[black|bone|coral]-256.png
vuxx-wordmark-[black|bone|coral].svg / .png
vuxx-lockup-[black|bone|coral].svg / .png
vuxx-vertical-wordmark-[black|bone|coral].svg / .png
vuxx-vertical-wordmark-down-[black|bone|coral].svg / .png
vuxx-pill-[black|bone|coral].svg / .png
vuxx-roundel-[black|bone|coral].svg / .png

SVG: actual vector paths, transparent canvas, outlined lettering. The wordmark
is outlined from Archivo Italic (weight 900, width 125). The V is one flat shape: a
narrow left arm with a sharp top-left tip, a broader right arm, a pointed base.
The lockup sets the V at the wordmark height, half a V width away.
The vertical wordmark reads bottom to top; the -down version reads top to
bottom, for the right leg and right sleeve so the mark faces forward on both
sides. The pill is the wordmark cut out of a tight rounded bar, twice the cap
height with fully round ends; the letters show whatever sits behind the bar.
The roundel is a thin ring with the line "VUXX / TECHNICAL TRAINING LINE /
TWENTY" outlined from JetBrains Mono Medium along the inside, reading
clockwise from the left, and the V at the center. It is the middle volume:
chest prints, patches, stamps and stickers.
PNG: transparent RGBA; V and roundel 1024 px wide, small V 256 px wide;
wordmark, lockup and pill 2048 px wide; vertical wordmarks 2048 px high.

Do not distort, retype, mirror, unslant, outline, decorate, or add effects.
V clear space: at least x = visible V width / 4 on every side.
Wordmark clear space: half the capital height. Lockups follow the wordmark.
Assets are tightly cropped: add clear space in the layout.
Start at 24 px V width / 18 px wordmark height for digital applications.
Bone artwork can look blank until placed on a dark background.

TYPOGRAPHY
Archivo: headlines (Bold, or ExtraBold Italic expanded for campaign display)
and reading copy (Regular / Medium).
JetBrains Mono: labels, product codes, sizes and specifications.
Both are free under the SIL Open Font License from Google Fonts.

COLORS + WEBSITE TOKENS
Black #0E0E0F / Bone #ECE8E1 / Coral #E8705F / Ash #BDB8B0.
Garment tones and interface tokens are in vuxx-tokens.json and
vuxx-tokens.css. Hex is an sRGB reference, not a physical material standard.
Match fabric, ink and thread using samples under neutral light.

APPAREL
Subtle: one small V (tonal, reflective, embossed, silicone or coral) on the
chest, sleeve or cuff; VUXX heat transfer at the back neck; reflective VUXX
woven tab on a side seam.
Strong: VUXX wordmark across the upper back or full chest, vertical wordmark
down a leg or sleeve, repeating VUXX jacquard waistband.
Coral: one coral mark per garment, and only when it is the only color on it.
Development targets: V 12-25 mm wide; back wordmark 260-320 mm wide.
These are starting targets, not approved manufacturing specifications.

FULL GUIDE
Open /brand-guidelines/ in the VUXX Next.js store for the guide, interactive
examples, downloadable assets and design decision rules.
scripts/build-brand-assets.cjs regenerates every file in this kit with sharp.
